Seth Godin Live
Last Thursday in New York I heard Seth Godin in person for the first time. I've been learning from him for many years, ever since I read "Permission Marketing," which is still my favorite Seth Godin...
View ArticleYouTube hailed as advertising medium of the future – vnunet.com
YouTube hailed as advertising medium of the future - vnunet.com My next Connect magazine article will focus on the power of online video in marketing and advertising. (I've been working on it today.)...
View ArticleInfluencing Key Influencers
While I was on vacation last week, I caught a USA Today article (I love USA Today) entitled "Using Blogs for Buzz" by Kim Hart. You can find her original article about getting bloggers to write about...
View ArticleMyFamily.com Alexa Chart
It is interesting to look at the 5-year Alexa chart of MyFamily.com--a web site that was a high-flying pioneer in user generated content, photo sharing, free voice chat, and viral marketing; but which...
View ArticleGrudgingly Accepting Defeat, Utah Fan Devin Thorpe Sings BYU Fight Song on...
Move over, William Hung! Utah's own Devin Thorpe has posted a video of his incredible rendition of the BYU Cougar Fight Song. I think you'll enjoy Devin's video even more if you first relive the...
View ArticleThe long term cumulative impact of guerilla marketing
In December a panel of internet entrepreneurs shared their stories and their keys to success with my BYU marketing and Provo Labs Academy students. One young woman told how she had teamed up a few...
View ArticleCatching the Geni that’s out of the bottle: introducing FamilyLink
On January 16th, an amazing, innovative, well-financed company (especially now, after raising $10 million!) launched a brilliant, web 2.0 based online family tree building tool called Geni.. The post...
View ArticleFacebook Strategy Lunch for Utah Executives
I organized a Facebook Group for Utah CEOs who have a Facebook strategy or want to develop one. I wish I could change the name of the Facebook Group, but Facebook doesn't allow that. I can see why....
View ArticleSocial Networking Strategy for Utah Companies
I recently organized a Facebook group called Utah CEOs with a Facebook Strategy. Now I wish I had named it better. It should be something like Utah Executives who Have or Want to Have a Social...
View ArticleDoes brand loyalty come from family word of mouth?
During nearly 20 years of marriage I think on two or three occasions my wife and I have discussed the laundry detergent that she uses. As a pragmatist, I have often come across less expensive generic...
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